Perspective
Building industry communities
Why relevance, regularity and participation matter when building a specialist media community.
The pull-quote wall
In their own words.
6 lines from one perspective, quoted as written. Choose a line to read it in place.
Building industry communities
A specialist community begins with something its members care about.
A single story can attract attention.
A consistent editorial focus gives a reader a reason to come back.
The format should be designed around the conversation the audience needs.
A commercial partnership is more useful when the brand’s contribution fits the community.
A community is built through repeated useful interactions.