
A useful learning objective
Start with what participants should understand or be able to do by the end of the session.
Publishing house for seven specialist titles · Dubai Media City

Solutions · Service
Bring people together to share knowledge.
An example format
One way a workshop could run, built from the four parts of a BNC learning brief. The format and times are illustrative; yours is agreed in the proposal.
Before
Workshop dayExample timings
After
A BNC partnership
Create a learning experience around a real challenge. BNC’s workshop proposition supports entrepreneurs and professionals with focused content, practical discussion and an opportunity to apply new ideas.

How we work
Agree the business objective, audience, context, constraints and decision-makers.
Set the scope, deliverables, measures, responsibilities and approval milestones.
Develop the work through agreed review stages and coordinate production or launch.
Evaluate against the brief, document the learning and decide the next useful step.
The scope
Shape the mix around your brief. The final proposal defines the deliverables, channels, production requirements and approvals.

Start with what participants should understand or be able to do by the end of the session.

Shape the facilitator brief around the topic, audience experience and learning format.

Combine explanation with exercises, discussion and opportunities to connect the topic to participants’ work.

Agree useful materials, action points and feedback methods before the workshop takes place.
Useful information
A short description of your business, the audience you want to reach, your objective and any fixed launch date. Existing assets and an indicative budget help us recommend an appropriate scope.
A proposal sets out the deliverables, dependencies, review stages, fees and any third-party costs. Production, media inventory and specialist requirements are confirmed before work begins.
Yes. A media, content or event brief can include related services where they support the same objective. The team will help identify a suitable combination.
Agree measures that match the objective and the available data. Delivery, engagement, attendance or conversion measures should be defined before launch; outcomes are not guaranteed.
From intention to action

Connected possibilities

Solutions
Put your brand in the right environment.

Solutions
Stories built around your business objectives.

Share your objective, audience and timing. BNC will help shape a useful starting point.